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About Us
First Choice Brokerage
First Choice is a wholesale distribution platform suited for the insurance/planning professional who specializes in advanced sales. To be "essential" to their increasingly affluent and demanding clients, advisors require state-of-the-art technology, superior broker-dealer services and back office support with no limitations on product knowledge and design.
Our mission is to support our financial professionals in every way possible, including vital logistical support. First Choice Brokerage offers a wide range of services including case analysis, plan design, product illustrations and competition, advanced underwriting and technical assistance to help financial professionals implement objective and competent financial, estate and business plans.
Craig Waldenmaier founded first Choice Brokerage in 1994. This company started out as a small general agency that catered to a select few high-end producers. Over the years, First Choice Brokerage has grown to be a nationally recognized agency with over 38 carriers and several offices strategically located throughout the country.
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