Industry Leading
Insurance Brokerage
Providing insurance advisors with exceptional service, up to date industry knowledge, top compensation and cutting-edge technology tools.
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We are one of the largest insurance brokerage firms in the United States.
First Choice Brokerage was founded by Craig Waldenmaier in 1994. Today, we are one of the largest insurance brokerage firms in the United States. We serve both independent and captive insurance advisors looking to provide clients with the best insurance solutions and products available in the industry.



Get the best outcome
for Your clients
Our nationally recognized team of professionals help insurance advisors provide the best outcome for their clients. We have expertise in large case underwriting/management, advance case design, premium finance, underwriting/product niches and hard to place cases.
Empowering You with
Expert Insurance Solutions
Top Shelf Carriers
We partner with top-rated insurance carriers to offer the most reliable and competitive life insurance solutions tailored to your clients’ needs.
Advanced Case Support
Client solutions can be complicated. Our Advanced Marketing Attorney, working in concert with your Case Design Analyst work closely with you to design competitive solutions for your complex cases.
Underwriting Expertise
Our underwriting team has a thorough understanding of both medical and financial underwriting. We act as your client’s advocate and effectively negotiate with carriers to best position your cases.
Face-to-Face Sales Support
We’re one of the only BGA’s to provide dedicated Regional Sales Directors to meet with you one-on-one, and provide a local, live person for your sales and support needs.
Deep Carrier Relationships
Our 50 year tenure in the insurance industry means we have relationships with all major carriers. We’ll know the best carrier for your client and can shepherd your case from sale to in force.
Back Office Efficiencies
Our teams support you with the intricacies of insurance from initial sales to case management to contracting to legal expertise. We provide all support and services.