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Industry Leading
Insurance Brokerage

Providing insurance advisors with exceptional service, up to date industry knowledge, top compensation and cutting-edge technology tools.

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Happy Financial Advisors
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Years of Experience
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Carriers
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Top 10 LIBRA Agency

Planning Spotlight

Explore the essentials of group life insurance in this insightful presentation by Business Planning Group. Learn how employers can offer affordable life insurance coverage to employees, providing financial security for their families. Understand the benefits of group term life insurance, including automatic enrollment, minimal underwriting, and the option to convert to individual policies upon job changes. This video is a must-watch for employers aiming to enhance their benefits package and for employees seeking to comprehend the value of their life insurance coverage.

We are one of the largest insurance brokerage firms in the United States.

First Choice Brokerage was founded by Craig Waldenmaier in 1994.  Today, we are one of the largest insurance brokerage firms in the United States.  We serve both independent and captive insurance advisors looking to provide clients with the best insurance solutions and products available in the industry.

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Get the best outcome
for Your clients

Our nationally recognized team of professionals help insurance advisors provide the best outcome for their clients.  We have expertise in large case underwriting/management, advance case design, premium finance, underwriting/product niches and hard to place cases.

Empowering You with
Expert Insurance Solutions

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Top Shelf Carriers

We partner with top-rated insurance carriers to offer the most reliable and competitive life insurance solutions tailored to your clients’ needs.

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Advanced Case Support

Client solutions can be complicated. Our Advanced Marketing Attorney, working in concert with your Case Design Analyst work closely with you to design competitive solutions for your complex cases.

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Underwriting Expertise

Our underwriting team has a thorough understanding of both medical and financial underwriting. We act as your client’s advocate and effectively negotiate with carriers to best position your cases.

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Face-to-Face Sales Support

We’re one of the only BGA’s to provide dedicated Regional Sales Directors to meet with you one-on-one, and provide a local, live person for your sales and support needs.

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Deep Carrier Relationships

Our 50 year tenure in the insurance industry means we have relationships with all major carriers. We’ll know the best carrier for your client and can shepherd your case from sale to in force.

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Back Office Efficiencies

Our teams support you with the intricacies of insurance from initial sales to case management to contracting to legal expertise. We provide all support and services.

New to First Choice?
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Our Location

822 A1A North, Suite 300 Ponte Vedra Beach FL 32082

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